This position will lead Banner Healths efforts across all earned social media, including but not limited to Facebook, Instagram, YouTube, LinkedIn, Twitter, Blog, Pinterest, etc. This position develops, executes and reports upon effective social media strategies that support the overall goals of Banner Health Brand Experience. This position collaborates with Banner entities to support strategic priorities and directs the development of social media campaigns aimed at growing audience, increasing engagement and ultimately driving increased traffic to the website as well as other measureable conversions. The Social Media Director will bring in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding, and content management.
Serve as the strategist and gatekeeper of the Banner Health brand on social media, driving the approach and allocating team resources to optimize across all social channels. Evaluates new social media platforms and develops and directs the execution of strategies on whether Banner will participate in those platforms.
Collaborates with colleagues in brand advertising and paid media to ensure consistent brand execution across treatments, channels and social media.
Collaborates with Banner Creative team to develop compelling assets and content (photo, graphic, video, etc.) for key campaigns across each social platform.
Owns and evolves the technology platforms that enable our team to draft, approve, schedule, and post across channels, as well as listen and respond to feedback and inquiries from current and prospective members.
Manages all relationships with relevant vendors and strategic partners regarding social media strategy. Leads the collaboration with social media authors and content curators to ensure the highest performance and impact of social performance to drive traffic to Banner resources.
Develop and own processes and reporting to the broader organization to ensure that the voice of the consumer on social is shared and acted upon. Tailors social media content to attract the intended audience and promote Banner services and products.
Ensures a seamless, on-brand experience throughout the end-to-end consumer journey in content and social media.
Deploys tailored engagement and retention efforts to drive usage and minimize churn
Knowledge, skills and abilities as typically obtained through completion of a bachelors degree in Business, Communications, Journalism or a related field and seven years of experience developing and executing compelling social media and content strategies at a distinctive national health care consumer brand.
Experience in analytics and making data-driven decisions and experience working with a variety of social media channels and platforms.
Masters degree preferredDemonstrated experience and knowledge of social media best practices.
Additional related education and/or experience preferred.
Internal Number: 214060
About Banner Health
You want to change the health care industry – one life at a time. You belong here. You’re excited to be part of the dramatic changes happening in the health care field. In fact, you thrive on change. But you also understand that excellent, compassionate patient care is the true measure of the success of these changes. You belong at Banner Health. Our award-winning, comprehensive health system includes 23 hospitals in seven western states, primary care health centers, research centers, labs, a network of physician practices and much more. Throughout our system, skilled, compassionate professionals use the latest technology to change the way care is provided. If you’re looking to be a key contributor to a forward-looking organization, you’ll experience a wide variety of professional advantages: •Our vision for changing the future of health care gives you the opportunity to leverage your abilities to achieve something historic. •Our expansive system offers you an unmatched variety of clinical settings – from large urban trauma center to small rural hospital, ambulatory to home health. Our system also includes hospitals specializing in cancer, heart health and pediatrics. •Our many loc...ations also translate into a broad selection of exciting and rewarding lifestyle options – from the big city to the wide-open spaces. •Our commitment to healthcare innovation means you always have the latest technologies at your fingertips to help you provide the finest care possible. •The size, success and growth of our system provide you with the stability and options to pursue your desired career path. •Our competitive compensation and comprehensive benefits offer you options to complement your unique needs.